During my internship at GAB Fashion, I had the opportunity to work on a variety of creative projects that focused on visual storytelling and brand aesthetics.
I was involved in translating collections into strong visual concepts, creating content for social media and developing a consistent visual identity that aligns with the brand.
One of the highlights was working on a photoshoot concept where I combined different pieces into a cohesive visual story. The focus was on creating a clean, modern and recognizable aesthetic that reflects the identity of the brand.
In addition to content creation, I also worked on visual inspiration boards and trend-based concepts. These projects explored different styles and directions, ranging from minimal and neutral tones to more bold and expressive visuals.
I also had the opportunity to contribute to the planning and execution of an event for the opening of the Scalpers store in Ghent. This experience gave me insight into how branding, content and real-life activations come together.
Through this internship, I further developed my skills in visual direction, content creation and branding. It allowed me to better understand how strong visuals can elevate a brand and create a consistent identity across different platforms.
