this is a selection of my work: projects and collaborations, focusing on visual content, branding and aesthetics.
1. GAB Fashion
Visual content and branding developed during my internship at GAB Fashion.
During this experience, I worked with tools such as Photoshop and Canva to create visual content, while also contributing to the development of creative concepts.
I was involved in thinking about content ideas, developing strategies for collaborations between brands and influencers, and translating these ideas into visuals. In addition, I helped with the planning and setup of an event for Scalpers, where branding and experience came together.
This internship allowed me to develop both my creative and strategic skills, and gave me a better understanding of how visual content fits within a broader brand and marketing approach.
2. Bar Mike
Content creation for Bar Mike, a modern gastrobar in Ghent.
The goal was to capture the atmosphere of the brand through visuals that combine food, drinks and small moments. The content focuses on detail, composition and creating a cohesive visual story that reflects the identity of the place.
3. Marie-Stella-Maris
Long-term content collaboration with Marie-Stella-Maris, structured around multiple campaigns throughout the year. Each campaign focused on a specific moment or theme, such as Mother’s Day, summer, Christmas or the launch of new products.
Within this collaboration, I created visual content that translates each campaign into a consistent and recognizable aesthetic, while still adapting to the specific mood of the moment. This meant shifting between softer, more emotional visuals for occasions like Mother’s Day, and fresher, lighter content for summer campaigns.
What I found most interesting about this collaboration is the continuity. Working across multiple campaigns allowed me to better understand the brand and develop a visual style that stays consistent over time, while still evolving with each new concept.
This experience strengthened my ability to think both creatively and strategically, ensuring that each piece of content fits within a larger campaign and brand story.
4. The Remedy Skincare
Content created for The Remedy Skincare, approached in a more personal and intuitive way.
Instead of focusing purely on the product, I built the visuals around a feeling: slowing down and taking time for yourself.
The content captures small, everyday moments, quiet mornings, relaxed routines, being at home in a bathrobe with a matcha, and turning skincare into a moment of pause rather than a task. It’s less about perfection and more about atmosphere.
Visually, I kept everything soft and natural. Light tones, minimal compositions and subtle details help create a calm and intimate aesthetic. The product becomes part of the moment, instead of being the main focus.
What I liked most about this project is the freedom to create something that feels real and personal. It allowed me to explore a more lifestyle-driven approach, where content is about mood, emotion and authenticity.
